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Doczy: 28 Pa 2024
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 Wysany: Pon Pa 28, 2024 08:05 Temat postu: Facing: what is it, how is it used, why sales depend on it |
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The size of the shelf also affects the number of facings: the larger the shelf, the more products can be placed on it. However, it is important to consider not only the size of the shelf, but also its shape, so that the products are conveniently located and accessible to customers. Shelves located at eye and hand level of customers usually require more facings, as they are the most visible and convenient for selecting products. Shelves located below eye level or above hand level may require fewer facings.
Facing goals and objectives
The purpose of facing is quite simple - it is necessary to ensure the visibility of the product, its attractiveness and ease of choice for the buyer. Unfortunately, facing occurs offline, so using contextual Yandex Direct will not help here. To on page seo service achieve this goal, facing has many tasks. The most important one is to attract attention. Products that are clearly visible on the shelves attract more attention from buyers. Also, a large number of facings creates the impression of a wide range.
Products with a large number of facings are more visible on the shelves, which helps increase the popularity of the manufacturer, so increasing brand awareness is another task of facing. It is worth noting that properly organized facing can help increase sales. Thanks to facing, space is optimized. This allows you to place more goods, which can be useful for stores with limited space.
A large number of faces helps a product stand out from its competitors and attract the attention of buyers. During periods of increased demand, more facings are required to meet the needs of buyers. The product promotion strategy also affects the number of facings required. For example, if an advertising campaign is being conducted aimed at a specific product, more facings may be required. All these tasks must be performed for effective facing.
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